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The Pink Regalia Story


Stephany Semones

Owner & CMF


  • Stephany, our fearless leader, was led to a mastectomy boutique in Nashville, TN where she immediately felt God’s presence, this was the first time she had witnessed such a welcoming environment for women to simply be women.

  • Her mission/ministry began.


  • PR's mission is to provide a space for women to feel safe, comfortable, and acknowledged after having life-altering surgery. 

  • Every individual has been God lead, Stephany began meeting with nurse navigators, oncology practices, surgeons – anyone who would take their time and listen to her idea for a business.

  • She gathered information about what her home community, Haywood County, needed, creating a ministry that would bring women together.


  • Pink Regalia won 2nd place in a business competition sponsored by the local community college.

  • The first boutique was small – 1000 sq. ft., but a good start near the hospital.

  • “Despise not small beginnings”  - Zechariah 4:10  

  • Stephany worked at the boutique from 10am - 4pm, then working at restaurants in the evening to pay her bills for the first 3 years.


  • Clientele became more diversified: general bra fitting suggestions, non-pocketed bras, hard to find sizes, and nursing bras were now offered.

  • Mrs. Crystal Leyva joined our team.  



  • Business was expanding and PR was running out of space.

  • God opened the door to a contract with the largest hospital system in the region to service their mastectomy patients.

  • A new location was opened in downtown Waynesville, the historic main street area.

  • PR now offered product additions, sleepwear, body and skin lines.


  • PR began to offer new technology/products to their clients.

  • Stephany opened her second location in Asheville, North Carolina – her largest undertaking yet.

  • PR's goal was no longer just reaching regional women, but that there was a global need, women needed what PR offered and couldn't get the products or services in their areas. 

  • She knew her dream was expanding to fit God’s plan for her. 

  • Mrs. Crystal Leyva became a Certified Mastectomy Fitter and store manager of our Waynesville store.


  • The N. Main, Waynesville location continued to expand and it was time to find a larger facility.


Be beautiful


  • Her dream location became open in Hazelwood.  She had looked at the space before and loved it! It was the perfect size, there was ample parking, and provided a much more private shopping experience. God's perfect timing allowed PR move as one lease ended and this one became available.

  • Business boomed and PR's clientele continued to grow.


  • It was time to provide an online outreach in order to achieve Stephany's dream to reach women across the globe.

  • PR has been newly  branded with a custom logo and all new brochure.

  • PR's goal is to create a website that

    • Inform women of their many choices after breast surgery

    • Provides fitting services

    • Online chatting with Stephany or one of her fitters

    • Tools to assist clients in filing their insurance claims

    • Offers HIPAA compliant conferencing & appointments

  • Pink Regalia is the region’s Best in Class boutique for post breast surgery and bra fittings.
  • Mobile Pink Regalia Clinics are now available to medical practices, support groups, and gatherings of friends. 
  • Stephany's ministry has grown far beyond her dream but is just starting to catch up with God’s plan.
  • 2019

  • Introduced two new beautiful product lines: Ana Ono and Prairie Wear

  •  Ms. Jillian Stevens joined our team. 



  • Fit Stops Expansion: Burkes Pharmacy & Hope Life Lymphedema Clinic in Hilton Head, SC

  • Three Certified Mastectomy Fitters CMF – on staff

  • Pink Regalia 10 Year Anniversary!!  Wow!

  • Introducing PR Discovery Boxes

  • Survived the Covid-19 Pandemic.  We remained open and available to ship product to our clients.

  • Ms. Kate Rathbone joined our team.  Kate handles a lot of the phone calls into the Asheville store and helps us to get all our insurance claims filed in a timely manner.





  • Ms. Jillian Stevens became a Certified Mastectomy Fitter and manager of our Asheville store.  



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