The Pink Regalia Story

Stephany Semones

2008

Stephany, our fearless leader, was led to a mastectomy boutique in Nashville, TN where she immediately felt God’s presence, this was the first time she had witnessed such a welcoming environment for women to simply be women.
Her mission/ministry began.

2009

PR's mission is to provide a space for women to feel safe, comfortable, and acknowledged after having life-altering surgery.
Every individual has been God lead, Stephany began meeting with nurse navigators, oncology practices, surgeons – anyone who would take their time and listen to her idea for a business.
She gathered information about what her home community, Haywood County, needed, creating a ministry that would bring women together.

2010

Pink Regalia won 2nd place in a business competition sponsored by the local community college.
The first boutique was small – 1000 sq. ft., but a good start near the hospital.
“Despise not small beginnings” - Zechariah 4:10
Stephany worked at the boutique from 10am - 4pm, then working at restaurants in the evening to pay her bills for the first 3 years.

2012

Clientele became more diversified: general bra fitting suggestions, non-pocketed bras, hard to find sizes, and nursing bras were now offered.
Mrs. Crystal Leyva joined our team.

2013

Business was expanding and PR was running out of space.
God opened the door to a contract with the largest hospital system in the region to service their mastectomy patients.
A new location was opened in downtown Waynesville, the historic main street area.
PR now offered product additions, sleepwear, body and skin lines.

2015

PR began to offer new technology/products to their clients.
Stephany opened her second location in Asheville, North Carolina – her largest undertaking yet.
PR's goal was no longer just reaching regional women, but that there was a global need, women needed what PR offered and couldn't get the products or services in their areas.
She knew her dream was expanding to fit God’s plan for her.
Mrs. Crystal Leyva became a Certified Mastectomy Fitter and store manager of our Waynesville store.

2016

The N. Main, Waynesville location continued to expand and it was time to find a larger facility.

Be beautiful

2017

Her dream location became open in Hazelwood. She had looked at the space before and loved it! It was the perfect size, there was ample parking, and provided a much more private shopping experience. God's perfect timing allowed PR move as one lease ended and this one became available.
Business boomed and PR's clientele continued to grow.

2018

It was time to provide an online outreach in order to achieve Stephany's dream to reach women across the globe.
PR has been newly branded with a custom logo and all new brochure.
PR's goal is to create a website that
- Inform women of their many choices after breast surgery
- Provides fitting services
- Online chatting with Stephany or one of her fitters
- Tools to assist clients in filing their insurance claims
- Offers HIPAA compliant conferencing & appointments
Pink Regalia is the region’s Best in Class boutique for post breast surgery and bra fittings.
Mobile Pink Regalia Clinics are now available to medical practices, support groups, and gatherings of friends.
Stephany's ministry has grown far beyond her dream but is just starting to catch up with God’s plan.
2019
Introduced two new beautiful product lines: Ana Ono and Prairie Wear
Ms. Jillian Stevens joined our team.

2020

Fit Stops Expansion: Burkes Pharmacy & Hope Life Lymphedema Clinic in Hilton Head, SC
Three Certified Mastectomy Fitters CMF – on staff
Pink Regalia 10 Year Anniversary!! Wow!
Introducing PR Discovery Boxes
Survived the Covid-19 Pandemic. We remained open and available to ship product to our clients.
Ms. Kate Rathbone joined our team. Kate handles a lot of the phone calls into the Asheville store and helps us to get all our insurance claims filed in a timely manner.

Ms. Jillian Stevens became a Certified Mastectomy Fitter and manager of our Asheville store.

2021

2022